WHY I BUILT THIS
An athlete finished a 5km run and looked around to see if anyone was watching.
We were. But by next week, the only proof lived in a coach's memory and a group chat that had already moved on.
Read the full story →Inclusive Running Club
One place for coaches to log runs, caregivers to see progress, and athletes to own every hard-won kilometre.
Watch overview · 4:12
A 4-minute silent walkthrough with background music. On-screen captions appear for each section.
The video shows four perspectives: the coach view (club feed, athlete profiles, weekly summaries), coaching tools (planning sessions, pairing coaches with athletes), Strava integration (@-mentioning athletes in activity titles to sync runs into Kita), the caregiver view (progress and cheers from anywhere), and the athlete view (their personal QR-coded Journey page with stats and milestones).
WHY I BUILT THIS
An athlete finished a 5km run and looked around to see if anyone was watching.
We were. But by next week, the only proof lived in a coach's memory and a group chat that had already moved on.
Read the full story →SEE IT IN ACTION
Every screen is designed for the person using it — nothing more, nothing less.

Coach feed
Priority alerts, RSVP, weekly digest

Athlete Journey
Avatar, mood, stats, coach connection

Milestone earned
Dignified celebration with certificate

Caregiver view
Progress, encouragement, coach notes

Session management
Schedule, RSVP, coach-athlete pairings

Athlete cues
Helps, avoids, and coaching cues

Club overview
Stats, sessions, and personal bests
BUILT FOR THREE ROLES
Spend less time chasing updates, more time coaching.
See progress without needing to be at every session.
A personal page that says: this progress is yours.
BUILT DIFFERENTLY
Every design decision is tested against one question: “Would I say this to a neurotypical adult runner?” If not, it doesn't belong here.
WCAG 2.2 AAA
7:1 contrast everywhere
Text is easy to read in any lighting. Buttons are large enough for everyone. Screen readers work on every page.
Cognitive (W3C COGA)
Literal language only
“Great run today!” not “You're on fire!” No metaphors that confuse literal thinkers. No infantilising praise. Warm but dignified.
Sensory safety
Celebrations that don't overwhelm
Celebrations use gentle colours and calm animations. Athletes who are sensitive to motion or bright visuals still get their moment — just a quieter version.
Privacy by design
Medical data never leaks
Public pages never show medical info, feel ratings, or coach notes. Sharing is opt-in. Caregivers have veto power over what's visible.
HOW IT WORKS
Create your club
Add your athletes
Start logging runs
We help you with setup. No technical skills needed.
COMMON QUESTIONS
Yes. Kita is free for any inclusive running club and always will be. The code is open source on GitHub.
No. Athletes access their personal Journey page by scanning a QR code and entering a 4-digit PIN. No email, no password, no app download required.
Only people with a role in your club. Coaches see their athletes. Caregivers see only the athlete linked to them. Athletes see everything their caregiver sees. Medical information, coach notes, and feel ratings are never shown on public pages. Caregivers have veto power over what gets shared.
Yes. Coaches can connect Strava and runs are automatically matched to athletes. You can also log sessions manually.
One person — a volunteer running coach in Singapore who needed a better way to track sessions and share progress with caregivers. The code is open source and the full story is in the essay above.
Kita is built for running clubs right now. The session tracking, milestones, and coaching tools are designed around running. If you run a different sport and want to explore it, get in touch — we'd love to hear what you need.
We'll set up your club and walk you through your first session. No payment. No sales call. Takes less than a week.
Prefer email? hello@kitarun.com